About 1000 days since the last trade fair participation in Düsseldorf – a whole 100% motivation for PSI: this is how our HALFAR® bag team started the trade fair year 2023 after the pandemic times. With innovative novelties in our luggage and a freshly revamped trade fair stand, we set out. And now, after the successful end of the trade fair, we can draw an enthusiastic conclusion.
Together with our sisters Daiber, Fare, MBW and SND, HALFAR® presents itself in its own space in 2023. Striking brand images, clear product presentations and, of course, a trade fair team eager to provide advice made the stand a magnet for bag fans and interested parties. Visitors had the opportunity to touch the innovative brand products, which stand for responsibility, reliability, flexibility and variety, and to convince themselves of their quality.
With 10 new products and numerous bestsellers, the range of products on display was wide. The focus of HALFAR® products is primarily on sustainability and design. The new bags in particular impress with recycled materials, a high level of functionality, an urban look and often a wide variety of colours. One example is the SOFTBASKET shopper. With 12 colours, a large imprint area and 2 carrying options, it is a promotional item in a class of its own. Also in terms of sustainability, because the SOFTBASKET does not have an aluminium frame. This saves resources. The ACTIVE series with its zip sliders and anchor-shaped toggle hooks also impresses with its contemporary choice of material. The surface looks like tarpaulin, but is actually a PU-coated recycled fibre. For this, the ACTIVE sports/travel bag has just received a premium product award, the Promotional Gift Award 2023.
But whether it was a shopper, sports/travel bag, notebook backpack or weekender: the new products, tried and tested classics and the clearly focused presentation were very well received. Our stand team was pleased about the great interest of the visitors, the personal exchange and the impulses from the industry. This made PSI a strong entry for HALFAR® into a promising trade fair year 2023. We would like to thank everyone involved and are already looking forward to the next events.
